Coca-Cola, long known as the world’s most recognized brand, has become the latest global company to take a creative approach to shipping to manage supplies during the current shortages and backlogs in the container shipping sector. While most of the attention has been on big box retailers struggling to get merchandise from Asia to their stores, the beverage giant reported it is having problems moving supplies around the world to its bottling plants and distribution facilities.
Smith at Coca-Cola explained the strategy saying that the company was moving 60,000 tons of materials to keep its production lines running. He said it was the equivalent of 2,800 TEU. In response to comments, he said the beverage company required the coordination of supply chain partners and suppliers and collaboration at the ports to avoid hefty detention and demurrage charges, but the number of trucks required was about the as if they were doing containerized shipments.
Source : Maritime-Executive.